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Ervin Herrera

Twenty years ago, Ervin and a friend started Elite Wheel Restoration on little more than a shared idea and a belief that there was a real business in doing wheel restoration right. The early revenue was honest but lean, enough to prove the concept, not quite enough for two. When his partner decided to move on, Ervin faced the kind of moment that defines whether something becomes a business or just a memory. He chose the business.

What had started as a collaborative venture became his full-time focus, and his livelihood. Two decades in, he still personally oversees every wheel. Ask him why, and the answer is straightforward, "When your name is on the work, you don't hand it off."